Derringer, Page 2

When asked how sales of his Signature Model guitar were, he enthusiastically responds, “They do pretty well!  It’s a custom guitar company.  They make them by hand.  You don’t see them in many music stores so it’s kind of a smaller number of sales than like a Paul Reed Smith or something like that.

Paul Reed Smith, I think, makes 70 a day at this point.  And we make about, I think, 30 in a month, which is still pretty good volume but – and there are all other (Warrior) guitars as well as the Rick Derringer model.  But people that play it enjoy it and because of that, most of them that are really ready to buy a guitar – after they play it, will buy that one! “

We then segued into a discussion about his vintage guitar business.  He describes it this way:  “Yeah, well, always in my life, I’ve been a lover of toys.  A new guitar, to me, is a toy.  And, so, I enjoy acquiring the NEW guitars.  So, what I usually do is, I take my old ones and I play them for awhile.  And they end up sitting somewhere in a vault or somewhere.  Eventually, I sell those old ones so that I can get more NEW ones!  And that has turned into being kind of a business over the years. I always have guitars in my collection and whenever I put a few up for sale, they seem to go pretty fast.  We always provide a certificate with them saying that they’re from my collection and that adds a little bit to the value, as well.”

However, Derringer acknowledges that the current economy is impacting his business.  “I think that it’s affecting everything!  Not just the vintage guitar business.  It definitely affects everything.  I mean, we’ve all heard that people thought that they had money.  They thought they had invested wisely in real estate and they looked at that equity as their nest egg.  And they looked at themselves as affluent!  As soon as that disappeared, as that nest egg became, apparently, gone, that affluence that they felt was gone, too.

“So, all of a sudden, when people felt that they had money that they could spend for whatever it was, they don’t feel like that anymore.  So, I think it’s definitely affected the vintage guitar business from one point of view. 

“Now, here’s the other side of the coin:  People are nervous about putting their money in real estate.  They’re nervous about putting it in stocks.  And there are some things that have intrinsic value that will not go away.  One of those things is rare instruments and from that point of view people that see that are still there and they’re actually looking to buy up instruments right now when they’re cheaper – a little cheaper.”

With the help of a weak dollar, Rick is seeing continued purchases not only domestically but from overseas, especially Japan.  “It’s a world-wide business. Certainly the Japanese like to come over and take the guitars back over there.  But it’s a worldwide business.” 

We turn the discussion to Derringer’s touring.  “Touring this year is less.  This year, I decided to just really tell my agent that I was retiring from concerts.  He chose that as a opportunity to say, ‘Well, if I got you ‘this much’ money, would that mean that we could still get you out there?’  And, I said, ‘Yeah’.  But it was quite a bit more than I have previously charged.  So, I didn’t expect to get any gigs, frankly.  I just said, ‘Okay, I will put in the hands of the Lord and He will provide.’ 

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This article written by Randy Patterson.  All rights reserved and cannot not be used without written permission, which can be obtained by writing info@boomerocity.com .



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